Recently i have been inspired by the Carphone warehouse Ad, not only because the animation and creativity behind it is absolutely brilliant, but also because it started off life as piece of UGC. The hitchikers choice video that eventually went on to become viral (2 million plus hits) and attract the attention of Carphone warehouse's marketing executives was originally created as a music video for an electro group called 'minilogue' (Shown below).
I really love the fact that this video that wasn't originally intended to be a viral hit became so big that it actually managed to go mainstream.
The cool abstract drawing style is fun and looks incredible when it is animated.
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