This Mini 'size' campaign is great. I love the way the public have become part of the ambient media. Mini Cooper wanted to emphasize to the public how much interior space the Mini Cooper has as people perceive it to be very small inside. The Mini Cooper image has been placed at the Zurich, Switzerland train station subway entrance, where people are walking towards and away from it all day. So strategically this ambient media works perfectly situated there, where it appears that the public are piling into the Mini one by one, therefore giving the impression of the Mini Cooper having a huge interior space.
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