Barbara Kruger

Barbara Kruger has had a huge impact on me and my work. Barbara Kruger is known for her black and white photographic imagery which has layered declarative typographic captions set over the top of the image. The type face normally used is Futura Bold Oblique.

I first discovered Barbara Kruger when i was doing my GCSE's and since then her unique style and approach to her work has influenced me greatly. Her work shows how powerful the mixture of imagery and type can be, and how tone can transform a piece dramatically.

I also love the choice of using black, red and white for the majority of her work. These colours are bold and aggressive and really project out the message of the pieces.

Barbara Kruger has also done some exhibition work. As you can see above she doesn't always use imagery, and sometimes only uses copy for her work. This is an example where copy and great typography on its own can be just as effective and impactive as to when image and copy are both used together.

The first image shown here is another example where Barbara Kruger uses copywriting effectively on its own. This design is Barbara Krugers latest work of collaborating her work with British department store Selfridges, where she has began exploring her artwork into the advertising world. Through simple but clever copywriting and excellent use of colour, this piece is a example of effective advertising.