I really like this clever campaign for OSO Food Wrap. Its got a really lighthearted and fun feel to it and you grow to love the cute characters in each image. With the copy saying " Dont expect your food to look after itself", the imagery works perfect in expressing that message. However what is great about it, is that the product has transformed from a usual boring form of food packaging into a fun, joyful and more desirable product.This Ad is excellent as it can continue with this concept as there are many other options for this design to go, and many other options for these Food characters to harm themselves accidently.
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